2023 Fall > UGRD > mkt > mkt 403
Integrated Marketing Communication
Course #: mkt 403
Description:
Integrated marketing communication (IMC) is a response to communication challenges facing today's organizations. More encompassing than advertising, IMC weaves together a broad array of traditional and innovative communication tools and techniques in highly coordinated customer-focused programs. In this course students are provided with a thorough exposure to traditional tools and methods of advertising. On this base, the newest concepts and applications of IMC are developed, incorporating channels from the Internet to public relations. Drawing on reading materials, lectures, guest speakers, exercises and projects, participants are expected to understand and create their own IMC strategies.
Pre Requisites:
Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
| Section | Class Number | Schedule/Time | Instructor | Location | |
|---|---|---|---|---|---|
| 01 | 3803 | - |
Kunz,Werner Hermann | On-line course | |
|
Session:
Regular
Class Dates:
09/05/2023 - 12/13/2023
Capacity:
40
Enrolled:
36
Status:
Open
Credits:
3/3
Class Notes:
Pre Requisites:
Pre-req = MKT 301 and a minimum of 60 creditsMGT majors only
Course Attributes:
Non-degree exclude from list
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